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Channel Marketing Specialist

About Skyword:

Skyword moves brands – and their content – forward. By embracing a sustainable, scalable approach to original storytelling, Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their customers. With a powerful combination of enterprise-class technology, authentic voices, and professional services, Skyword propels clients’ content marketing programs to new levels of excellence. Skyword is a privately held company headquartered in Boston, MA, with offices in Washington DC, and Pittsburgh, PA.

Skyword is seeking a creative self-starter to oversee marketing campaigns and lead generation efforts. Serving as the key campaign architect, this person will develop, execute, and optimize strategic, cross-channel campaigns with the goal to cultivate interest in Skyword and generate sales demand. The Campaigns Manager will report to the Director of Demand Generation with the shared goal of driving lead generation and building new logo pipeline. 

 

 

We’re Looking for a Candidate Who Can:

  • Manage marketing calendar and architect campaigns across key event investments, webinars, social media, product launches, customer touchpoints, and thought leadership

  • Own webinar, event, and social media strategy and programs

  • Partner with marketing operations to deliver best-in-class lead nurturing programs and email marketing

  • Work with brand manager on production of promotional marketing items and event experiences

  • Write compelling copy for email and social campaigns that matches brand voice and tone guidelines

  • Day-to-day project management of marketing campaign pillars

  • Manage distribution of campaigns and optimization of thought leadership content

  • Work cross-functionally with product and marketing to develop product launch campaigns within the larger marketing calendar

 

Key Requirements and Qualifications: 

  • Bachelor’s degree or equivalent

  • 2+ years of experience working on a dynamic marketing team

  • Organized and proven history managing multiple campaigns and projects at once

  • Experience managing social media

  • Intermediate experience with Marketo and Salesforce

  • Position is based in Washington, DC

  • Excellent written and verbal communication skills

  • High levels of integrity, autonomy, and self-motivation

  • Positive attitude, professional demeanor, and flexibility to work in a rapidly changing environment


Compensation and Benefits:

Competitive salary; medical; dental, life, and disability insurance plans; three weeks paid vacation; 11 paid holidays, and an open, friendly working environment.

Skyword is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.

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