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Executive Director, Brand Partnerships

Job Summary

Skyword’s Executive Director, Brand Partnerships is responsible for working with partners to develop a unique Content Marketing Program that achieves the client's goals. 

The ideal candidate can effectively build and manage their own pipeline and nurture relationships in order to engage with senior level marketing executives at Fortune 1000 companies. This person will be responsible for creating a target account list, securing client meetings, facilitating client workshops, building a sales strategy for a content marketing program, securing the business and transitioning the account to the services team. 

The ideal candidate is aggressive and has a passion for solving client’s business challenges by providing thought leadership. Successful candidates have an ability to engage prospects and build rapport quickly; they thrive on creative thinking and creating custom solutions; and they are able to effectively manage a short sales cycle.

Primary Duties and Responsibilities

  1. Understand client challenges and manage through overcoming objections by identifying creative solutions.
  2. Ability to research, build and deliver a thoughtful content marketing strategy approach.
  3. Create sales prospecting strategies to connect with influencers at Fortune 100 companies
  4. Not afraid to challenge conventional thinking and offer an alternative approach. 
  5. Achieve quarterly and annual revenue goals by developing and managing opportunities.
  6. Provide accurate monthly sales forecasting. 
  7. Enter all opportunity information into Salesforce.com.
  8. Create and manage contract processes through signature. 
  9. Build and deliver presentations to represent client solutions.
  10. Focus sales efforts by identifying target accounts to prospect into.  
  11. Keep management frequently informed by submitting activity progress, sales strategy and path to signature. 
  12. Successfully transition new business opportunities to services team. 
  13. Find opportunities to build pipeline
  14. Participate in CMO industry events by selecting and facilitating one-on-one meetings with senior level marketing professionals. 

Qualifications

  1. 15+ years of b2b consultative experience desired 
  2. Hunter mentality 
  3. Ability to work independently 
  4. Marketing Agency Experience a plus
  5. Self-starter with an ability to deliver on targets without constant supervision 
  6. High-caliber work ethic and preparation, with focused attention to detail
  7. Proficiency with Microsoft Office
  8. Experience with Salesforce.com is preferred
  9. Excellent written and verbal communication skills are essential
  10. Must be a good communicator and skilled at developing relationships 
  11. Ability to thrive in a fast-paced environment 
  12. Skilled at prioritizing and managing pipeline effectively
  13. BA/BS required or commensurate experience

 

Location

The preferred location for this candidate is in the Boston area, to eventually work out of our Boston office in a post COVID world. We are however, open to qualified candidates outside of Massachusetts who would work remotely from their home.

Many things can hold us back from applying to a job posting. The truth is, there's no such thing as the “perfect” candidate. Skyword is building a diverse, equitable and inclusive organization, so however you identify and whatever background you bring with you, will only complement the team we already have in place.  At Skyword every team member can grow and develop. So, please apply if this role inspires you, and would make you want to bring your best to work every day.  We’ll bring the rest to make this a memorable experience!

About Skyword

Founded in 2010, Skyword empowers today’s top brands to create unique content experiences that deliver customer value and drive business success. With its SaaS+ model, Skyword offers: a SaaS-based enterprise-level content marketing platform, industry-leading services, and a global community of storytellers. Today’s leading brands have created and published more than one million original stories as articles, videos, images, infographics, podcasts, and animations on Skyword360. These stories have earned Skyword customers more than two billion visits organically, and Skyword has paid its freelance creatives more than $30 million on behalf of its customers. Skyword is a privately held company headquartered in Boston, MA with an office in Washington D.C. Current investors include Rho Acceleration, Cox Media Group, Allen & Company, Progress Ventures, and American Public Media Group.

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