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Sr. Campaign Specialist

Skyword is seeking an energetic, experienced self-starter to head Skyword’s lead generation efforts. If creativity runs through your blood and if you’re able to attract the attention of senior marketers at enterprise organizations, we have an exciting opportunity for you. Skyword is seeking an exceptional marketer and innovative content creator to develop compelling campaigns with the goal to cultivate interest in Skyword - the leading content marketing software and services company. The Sr. Demand Generation Specialist will work with the Director of Marketing Operations to ­­­drive our lead generation programs and work to expand Skyword’s brand awareness. By joining Skyword, you will have the opportunity to be an integral part of a fast-growing organization with significant opportunity for advancement.

Key Responsibilities:

  • Create innovative campaigns and identify opportunities to not only acquire new leads but also nurture existing leads with personalized, relevant messaging
  • Own the lead management process from lead capture to follow-up and work collaboratively with the sales team to obtain feedback on quality of MQIs and MQLs generated from marketing campaigns
  • Provide and implement recommendations to improve efficacy of marketing campaigns
  • Provide regular database health checks, cleansing, and augmentation to improve the accuracy of data in Salesforce
  • Use marketing automation to improve processes and productivity, and make recommendations to support an organization scaling at a rapid pace
  • Manage list segmentation and scoring to deliver more targeted messaging to improve engagement and ultimately conversion of prospects
  • Partner closely with product marketing, graphic designers, freelance creatives, and the sales team to ensure proper messaging, engaging visuals, timing, and execution of one-off and ongoing campaigns 
  • Monitor the inflow of leads and review the quality, data, and progression

Core Competencies:

  • Strong written and verbal communication skills
  • Innately curious and creative
  • High levels of integrity, autonomy, and self-motivation
  • Ability to build partnerships and foster teamwork
  • Self-starter approach to work, with an eagerness to take responsibility and consistently exceed objectives
  • Positive attitude, professional demeanor and flexibility to work in a rapidly changing environment
  • Ability to thrive in an entrepreneurial culture
  • Collaborate with various teams (such as sales, product, and other departments)


  • Bachelor’s degree or equivalent
  • 3-5 years of digital marketing experience; experience implementing lead generation programs and processes
  • Comfortable working in tech platforms; experience working with Salesforce and Marketo, or another marketing automation platform, is preferred
  • Working knowledge of Microsoft Word, Excel, and PowerPoint
  • Active on social media
  • Position is based in Boston; occasional travel required
  • Solid references

Compensation and Benefits

Competitive salary; medical, dental, life, and disability insurance plans; 401(k) plans; three weeks paid vacation; 11 paid holidays and an open, friendly work environment

About Skyword:

Skyword moves brands – and their content – forward. By embracing a sustainable, scalable approach to original storytelling, Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their customers. With a powerful combination of enterprise-class technology, authentic voices, and professional services, Skyword propels clients’ content marketing programs to new levels of excellence. Skyword is a privately held company headquartered in Boston, MA, with an office in Pittsburgh, PA.

Skyword is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.

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