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Sr. Product Marketing Specialist

Skyword is looking for a highly motivated Sr. Product Marketing Specialist who will be responsible for helping to drive the company’s product marketing efforts for its SaaS content marketing platform. He/she will work closely with product management, customer success, and sales. He/she will report to the Director of Product Marketing.


  • Understand buyers needs, customer feedback, and competitors to help form product priorities
  • Develop product messaging and positioning
  • Execute the go-to-market plans for product releases and integrations
  • Create product collateral including sales presentations, solution briefs, blog posts, and product videos
  • Work with marketing team to develop product-related demand generation campaigns
  • Provide ongoing competitive analysis, positioning, and market intelligence including regular updates to battle cards and sales tools
  • Support sales team during all stages of the sales cycle including translating product features into effective solutions and customer success stories

Job Requirements

  • 3 - 5 years product marketing experience
  • Experience with enterprise marketing software
  • Demonstrated ability to develop product messaging
  • Proven track record in developing effective sales presentations and marketing collateral
  • Strong knowledge of B2B marketing, software-as-a-service, and the digital marketing ecosystem is a significant plus
  • Demonstrated success in working within cross functional teams
  • Excellent writing, communications, and creative skills
  • Self-starter, high-energy, with ability to execute on business objectives
  • Strong teamwork and interpersonal skills
  • Bachelor Degree in Marketing or other related discipline

Compensation And Benefits

Competitive salary; medical, dental, life, and disability insurance plans; 401(k) plans; three weeks paid vacation; 11 paid holidays and an open, friendly work environment.

About Skyword:

Skyword moves brands – and their content – forward. By embracing a sustainable, scalable approach to original storytelling, Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their customers. With a powerful combination of enterprise-class technology, authentic voices, and professional services, Skyword propels clients’ content marketing programs to new levels of excellence. Skyword is a privately held company headquartered in Boston, MA, with an office in Pittsburgh, PA.

Skyword is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.

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